The Quick type: whenever Marie Antoinette stated, “allow them to consume meal,” it might probably have-been because she was hogging the Michel et Augustin cookies for by herself. Youth mates Michel and Augustin met in middle school, and, whenever they discovered their particular adult 9-to-5 jobs is unfulfilling, they started a cookie organization with a foundation in French pastry. Quickly onward 13 decades, and two buddies have workplaces in France and ny and are usually attracting the world along with their snacks, pastries, yogurts, mousses, and various other sweets fashioned with easy, pronounceable ingredients. The duo in addition shows aspiring bakers that learning the art of French pastry is actually attainable through their recipe books and interactive available house courses. Michel and Augustin’s fantasy is simple: to really make the world look and bond over a shared love of sweets.
The story of Michel et Augustin started simply adequate. Two kids began palling around in middle school and became great contacts. But, just like many adolescent friendships, the two parted steps after graduation to follow along with their particular routes.
Michel found himself involved in financing in New York, and Augustin ended up being employed in marketing and advertising for Air France. But both shortly became disillusioned aided by the 9-to-5 work of business community. They reconnected as well as the duo devised a wild decide to find out all 1,263 bakeries in France and develop the basics of the most effective confectioneries the nation needed to supply. They had written a novel about it â their own very first collaboration!
After finishing their unique pursuit, in 2004, Michel and Augustin aproned-up and set from a new adventure: baking in Augustin’s home. Their unique mission were to generate a type of snacks and other desserts made out of 100% natural ingredients and really love. And, after tirelessly testing and tasting a lot more than 300 quality recipes, their own very first concoction was created: the little round butter cookie. Michel et Augustin was born!
The pair found quick achievements, plus they consistently innovate a lot more delicious projects, eg a decadent yogurt in a container, which had been discovered only once Michel and Augustin realized their unique prized cow could develop a lot more than butter. They sell items together with the signature “kookiness” together with pleasure they infuse to their tasty goodies.
Dispersing a Love for French Pastry round the World
Michel et Augustin is focused on more than simply generating a delicious cookie. The firm is curved on drawing from France’s wealthy cooking history to create masterful sweets.
“it is not almost snacks â it’s about a passion for French pastry,” mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and material Director. “almost anything we make is related to French pastry techniques. We now have a truly powerful connection with pastry generating as a business.”
But Lily told all of us an attraction for and expertise of French pastry is not only kepted when it comes to item builders (they refer to them as the “recipe group”) at Michel et Augustin. An element of the organization’s kooky culture is actually discussing the passion and knowledge of pastry making thus every person in the group, in France and Brooklyn, can train becoming a French pastry cook and make nationwide examination (generally a “C.A.P.”). That way, everybody is able to take part in innovating brand-new quality recipes and speak knowledgeably with enthusiasts, customers, and people.
“once per week in France and once monthly in nyc, our very own Banana Farm (“office”) turns into a pastry course where the audience is going right on through a vintage program of French pastry and education for the official certification,” she stated. “no matter whether you’re an online site designer or even in product sales â the ability is actually urged for many.”
Though Michel et Augustin provides a very expansive manufacturer product line in France, the firm sticks on exact same basics and concepts of development for several services and products.
“finished . our items have in common is an actual focus on flavor in order to the components,” Lily mentioned. “We concentrate on the top quality and efficiency regarding the ingredients, and try to keep carefully the ingredient number as pronounceable as possible.”
This results not just in a tasty decadence, but in addition a delicacy you can feel good about ingesting with your special someone.
An accumulation Treats ideal for discussing With Your Sweetheart
There’s just one thing about discussing desserts that starts the afternoon correct or finishes an amazing big date. And Michel et Augustin’s designs were meant for only these events.
“its an instant of indulgence after a romantic date,” Lily mentioned. “It really is delicious making with clean materials, and that helps make the second that much better. It feels very good to engage.”
Because of so many deserving snacks to pick from, there is need to pick only one. While there are many more possibilities in France â from chocolate mousse to decadent yogurts and, definitely, one-of-a-kind cookies â there are lots of options available in the US nicely.
Lily was actually rapid to suggest an ideal snacks giving to or appreciate with that someone special.
“All of our best-selling cookie is all of our 4-Cookie Squares,” she stated. “These include like small square tarts, come in three flavors, and certainly will be therefore easily provided. We also provide Cookie Buttons, which have been hazelnut chocolate processor snacks with hazelnut ganache in. They arrive in packages of two â one for me, choice for you!”
For lovers which love their unique morning ritual together, Lily informed united states Puff Palmiers tend to be a lovely a.m. option.
“These are typically puff pastry and taste like Elephant Ears,” she said. “they are super light and flaky and great for sharing more than breakfast with coffee or at tea time.”
Whether your honey are chocoholics or value the delicate butteriness of caramel (or all things in between), Michel et Augustin provides a deserving treat for revealing (or sneaking down with on your own clandestine cookie affair).
Join up on Banana Farm
Michel et Augustin’s approach is that the happiness of candies is within the posting. As a result it should not be any shock neighborhood engagement is extreme a portion of the businesses company goal. Many people are welcomed to get rid of in and chat (and flavor snacks) at their particular Banana Farms (workplaces) in Paris, Lyon, or Brooklyn.
This mindset started from the start in the company and is also section of the center. And Lily mentioned this philosophy is exemplified when you look at the businesses available houses.
“straight away, Michel and Augustin opened up the doors of the apartment to neighbors, friends, consumers, and passersby, for people provide them opinions, to flavor snacks, to flavor brand-new recipes these people were evaluating, and to spend time with them and mention whatever happened to be performing,” she said. “It’s a thing that’s vital to us now.”
Open home on Banana Farm happens in the first Thursday each and every month in France and New York. Lily informed united states these events present an easy method for all the organization provide back once again to the city by instructing all of them concerning history and techniques of French pastry.
“We invite every person, family members, pals, consumers, and customers to come show dishes,” she mentioned. “We carry out flavor tests, focus groups, and play games. It really is an actual area event.”
Not only is it fun and tummy-pleasing to attend, in case you lack a cookie friend, just imagine the rest of the dessert aficionados you could potentially fulfill at the Banana Farm. In the end, if someone else likes Michel et Augustin addresses, you understand they’ve good taste, and you should have one thing to bond over.
Michel et Augustin: Committed to Random Acts of Kookiness
In true Michel and Augustin form, the duo began a Random Acts of Kookiness initiative to inspire and please people. From a tribute to Michael Jackson to your cookie rectangular event in addition to their torrid Greek tale, Michel and Augustin infuse hilarity and joy into all they actually do. You will see the reason why their goodies are addictive â they are made out of 100 % natural ingredients and great vibes.
Up then for all the organization is actually a brand new cookbook whose goal is to simply help you audience as well as others overcome the intimidation of French pastry.
“we are producing a French pastry cookbook when it comes to me, and it is about enjoying these extremely tough recipes,” Lily stated. “We’re busting it down and saying it can be done. Whenever we can, everyone can, and in addition we’re sharing our very own progress.”
Michel et Augustin can trying to start its popular chocolate mousse in the US.
“our very own fantasy in regards to our chocolate mousse would be to seduce The united states’s tastebuds.”
And, after tasting the business’s cookies and various other snacks, the usa is surely set for a long love affair with that mousse.